To illustrate the benefits of social media marketing, let's take a look at the experience from a user's perspective. Well, my point of view.
As I scroll through my Instagram feed every day (cough, cough ... more than once a day), I constantly notice new posts and stories from The Fry Company. I've always been a fan of their boots, clothes and accessories, but I also like the content they share on their Instagram profiles.
Social Media Marketing For Businesses
All of their photos have the same filters so they match - it makes their profile professional, artistic and organized when visitors, like me, browse their pages.
Fry's account provides a specific hashtag for the company and its followers to use, encouraging interaction between them so that they can be featured on the page when posting photos with fry products.
Fry's Instagram account is a great example of successful social media marketing - it's interesting, obviously Fry, employs their ~ 200K followers and promotes their products.
But why is social media marketing so important? And how do you create a social media marketing strategy that works for your specific type of business?
There are several reasons why your company should use social media marketing. We have compiled a list of the most beneficial factors to consider.
Let's dive in
1. Increase your Brand Awareness.
Because of the sheer number of people on social media, without your presence you are losing out on reaching thousands or even millions.
Indeed, increasing social media engagement has proven to increase brand awareness. Social engagement includes things like commenting, liking, sharing and reposting and saving.
It also helps you increase brand awareness by directing traffic to your site. You can do this by including direct links to your website in your profile, bio and post.
2. Create Leads and Boost Conversions
Promoting and sharing your product on social media is an easy way to improve lead generation, increase conversions and increase sales because you are advertising to people who have chosen to follow your account and join you.
Here are some examples of how you can use social media to create more leads.
Create a competition for your visitors and followers to participate in your social media profiles.
Include links to your website and offers in the bio section of your profile.
Host a live video to announce the product and provide updates or details about exciting news in your company.
Implement a social media marketing campaign on one of your channels.
Sell ​​your product through your social profile. For example, you can enable Facebook's Shop section or Instagram's shopping feature on your profile. These features allow your visitors and followers to click on the products shared in your posts to see information like price, material and size. Then, visitors can easily checkout through the platform and buy the product directly from you.
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3. Build Relationships with Your Customers.
By connecting and engaging with your social media followers, you will be able to build lasting relationships between them and your business. You can do this by interacting with them in your posts, answering their questions and comments, and providing any help they may need.
You can ask your followers questions about your products, their pain issues, or create gifts to help build trust and show their input and support how valuable you are.
4. Learn from Your Competitors.
Social media is a great way to keep track of your competitors - whether it's their social media strategy, the products they're promoting, the campaigns they're implementing, or the level of interaction they have with followers.
Social media allows you to see what works and what doesn't work for your competition and therefore helps you decide what should or shouldn't change in terms of your company's approach.
Lastly, reviewing your competitors' social accounts can help ensure that your marketing is unique and unique to your brand.
Learn how to conduct a competitive analysis to discover how you can beat the competition.
Now, let's talk about strategies - there are several steps you can take to ensure that your social media marketing plan is sustainable and positively impacts your business.