Social media marketing is the process of promoting your products and services on social media platforms, building a community with your target audience, and creating content to drive traffic to your business. With the emergence of new features and platforms every day, social media marketing is constantly evolving.
Social media marketing is about meeting your target audience and customers wherever they are and they interact socially with each other and with your brand.
Read More- Benefits of Social Media Marketing For Businesses
While overall social media marketing is incredibly valuable and beneficial for your business growth (as you can see in the section below), your strategy will vary depending on what social networks your visitors spend their time on.
Before digging deeper into Social media marketing, let's share the strategy according to the platform.
Social Media Marketing Platform
Users: 1.9 billion daily active users worldwide
AUDIENCE: Generation X and an equal spread of millennia
Industry effect: B2C
Best for: brand awareness; Advertising
Facebook is the largest and most established social media platform. Since its launch in 2004, it has become an invaluable tool for B2C businesses, providing advanced advertising tools as well as organic opportunities.
TikTok
Users: 1 billion active monthly users worldwide
AUDIENCE: Millennials, initially after General Z.
Industry effects: B2B and B2C
Best for: short-form, creative video content; User-generated content; Quality awareness
When you think of short-form video, you probably think of TikTok. The platform gained popularity in 2020 and shows no signs of slowing down. It's one of the best platforms for community building, with marketers ranking it second only to YouTube.
Users: 1 billion monthly active users
AUDIENCE: Initially millennials
Industry effect: B2C
Best for: high quality pictures and videos; User-generated content; Advertising
Although Instagram was launched just 12 years ago, the platform has taken the world by storm. When it comes to sharing seemingly compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced ecommerce tool.
Today, users can discover brands, browse their products and / or services, and complete a purchase without leaving the app - which makes Instagram a tough platform to beat.
Users: 211 million daily active users worldwide
AUDIENCE: Initially millennials
Industry effects: B2B and B2C
Best for: public relations; Customer service Community building
Instagram focuses on visuals, Twitter focuses on words. Since the first days of 140-character tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Community, and Twitter Moments to share interesting content with your followers.
Users: 774 million active users worldwide
AUDIENCE: Baby Boomers, Generation X, and Millennials
Industry Impact: B2B
Best for: B2B relationships, business development, and social sales
LinkedIn is Facebook's professional cousin. This is probably the only platform where its audience is clearly defined: working professionals looking for networks and looking for new opportunities.
This makes it an ideal platform for B2B companies that want to identify key decision makers and create an industry-specific community.
YouTube
Users: More than 315 million daily active users worldwide
AUDIENCE: Initially millennials but there is a strong audience across the sex and age populations.
Industry effects: B2C and B2B
Best for: brand awareness; Long form entertainment, and how-to videos
According to HootSuite, YouTube is the second most visited website in the world. Also, marketers call it the best platform for community building.
In addition to being an incredibly popular platform, its users also tend to stay longer because it contains mostly long-form content - making it an ideal platform for sharing educational content.
Snapchat
Users: 306 million daily active users worldwide
AUDIENCE: Initially Generation Z.
Industry effect: B2C
Best for: brand awareness; Advertising
2011 when Snapchat led the charge on transient content. It has introduced content that you can share with your friends and it will expire in 24 hours
The platform peaked in 2015 and has been strong ever since. Many thought the brand would disappear after launching Instagram Stories, the same feature under a different name. However, Snapchat has become popular among young adults.
Users: 444 million monthly active users worldwide
Audience: Early millennials with a strong audience in Gen Z, Gen X and Baby Boomers
Industry effect: B2C
Best for: visual advertising; Inspiration
Think of Pinterest as a visual storyboard that lets users get inspiration for everything from fashion to home decor.
85% of Pinaris say that Pinterest is where they go to start a new project Also, 80% of weekly pineapples say they have discovered a new brand or product on the platform. So, it's not only a great discovery tool, it's also a way for brands to create their narrative through visual stories.
Clubhouse
Users: 10 million weekly active users worldwide
AUDIENCE: Initially millennials
Industry effects: B2B and B2C
Best for: visual advertising; Inspiration
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With the entry into the social media world in 2020, Clubhouse has made a strong impression Only the audio platform allows people to start interesting conversations and build communities with followers as well as strangers.
The platform received some buzz for invitations only while in beta testing. Today, the platform is global and open to everyone on both iOS and Android devices. Another big selling point of this platform is that it works well for both B2B and B2C businesses and offers the advantage of audio, which has made a huge comeback in recent years.
Now that we've covered the basics of each social media network, let's discuss why social media marketing is good for your business.